Impact!Communications

Capitalizing on 16 years of journalism experience, including 11 years with ABC and NBC News, Susan is extremely pleased to share her understanding of media and communications with worthwhile clients.

Applying her unique perspective as a seasonsed journalist, she demystifies communications and helps organizations become self-sufficient in meeting their communications needs.

3 key areas of focus:

1.  Overall Communications Strategy

2.  Communicating through Story (not issues!)

3.  Working with Today's Media

Proprietary Communications Evaluation and Plan include:

• Comprehensive review of current communications in relation to your organization’s audience, goals, and competition

• Message development and consistency

• Mesh program and communication goals

• Evaluate public interface – including website content

• Content development for communications materials

• Learn the process of story development

• Be a go-to source for the media

• Learn the Do’s and Don’t’s of the interview + basic media training

• Create a do-able communications calendar

• Affordable, flat fee

Additional services available:

• Editing written communications materials, including stories and media pitches
• Media training
• Pitching to national and targeted news outlets (radio/television/print/wires).